Hypoallergenic. What the heck is that? What does it have to do with me? Basically, hypoallergenic is a type of make-up that is less likely to cause allergic reactions. But be warned: just because it's labeled this way does not absolutely guarantee that it will never cause reactions. All different people have all different skins with all different allergies. If you have sensitive skin than hypoallergenic is the best way to go because the formulas are more simplified and are made without perfumes and fillers that can aggravate skin. If you try a make-up brand and have a reaction to it the best thing to do is look at all the ingredients and work with a doctor to figure out what exactly you are allergic to. Then you can avoid the culprit with later purchases.
So what are some good hypoallergenic brands to check out? In the lower price points there's Almay and Physician's Formula. Almay has nice make-up removers and I really like Physician's Formula's mineral foundation. Mineral make-up is good for the skin because it has a lot less of the fillers used in other products. Often its these weird fillers and preservatives that cause adverse reactions. As for the cheaper skin care options Aveeno is a good choice. It strives to be as natural as possible so it's more gentle on skin.
For the higher price points Bare Escenutuals and Pur Minerals are awesome choices. I loooove the Buxom lipglosses from Bare, and they carry beautiful eyeshadows. Foundation-wise Pur and Bare are pretty similar, except one is a loose powder versus a pressed powder. Bare Escentuals also carries a very nice skin care line with cleanser, blemish treatment, eye cream, etc. Clinique is also fantastic. It has both skin care and cosmetics. I love their eye makeup remover too! I wear all waterproof and that remover really does a good job. And what's great about the Clinique skin care line is that it's more customizable to your skin's needs, whereas Bare only has a few options to choose from.
These are just a few of the brands out there. All and all, the best way to figure out what's right for you is to try things out. I know I pick and choose what I like from different lines, and I know I'm not the only one who does so. So just be conscious of the labels and experiment and you'll find things that you love!